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Header: it remains the same in every section. It includes the logo, the website’s name, and sometimes links, photographs, etc. it is here that design work most concentrates, as it appears in every single page of the website.

Links: their function is to take users from one section of the website to another. Design work is also important here, as they often include effects, e.g. some links change when the mouse runs over them or when the user clicks on them.

Sections: these are the parts a website is divided into. in general, there are between five and nine sections in a standard website. Each of these sections has to deal with a specific theme, and both its title and contents have to be clearly identifiable. In short, sections have to be arranged in such a way that visitors can find what they are looking for easily enough.

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Animation: usually made with a program called Flash, animation, if delicately used, add a real fine touch to any website. However, used to excess, it makes the surfing and positioning of the website more difficult, as much as it makes its downloading slower.

Introduction: it is animation preceding the website itself. Unlike what many people think, we consider introductions a waste of time and money, as many users pass them by, or worse still, go to another Web page instead.

Photographs: a website’s photos should always be of quality –so that they will not devalue its design. You can use either your own photos or those in a stock. However, if you want to include your own photos, you should hire a professional photographer, or download some from the Internet, as bad-quality pictures are not an option.

Forms: these are often used for consultation or as purchase orders. They can include as many parts as you wish, some of which may be obligatory –so that you make sure that you receive certain information from the users and, therefore, you are able to give them an appropriate answer.


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