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For design work to end up well, the most important thing is neither how much money you invest nor how skillful the designer is; instead, it is the relationship between you and the designer. In this brief section, we will show you which are the most common mistakes that can spoil this relationship, for you to try to avoid them.

Many interlocutors: if there are too many people involved in a project and all of them want to give instructions to the designer, things will come out wrong. This is because each person will have his own vision of what design should be, and he wishes things to be done his way. So, if your case is that of a partnership, what you ought to do is choose only one interlocutor to the designer that is a link between him and the firm.

Arrogant designer: it is haughty behavior if the designer does not listen to his client just because he thinks him ignorant of design. In fact, it is precisely because they do not know much about design that clients hire designers.

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Arrogant client: similarly, a client who does not listen to the designer is making a mistake which will result in a bad Web design. Always remember to leave personal tastes out , and pay attention to what the designer explains to you.

A client that designs: the client is not supposed to handle the design tools (he just has to be as clear and precise as possible when giving directions). If you did this, you would be not only obstructing the designer’s work, but also stripping your own design of imagination, design’s very essence.

A designer should not be restricted: given his knowledge and experience, a designer must have freedom to create and imagine new things, new graphic objects –and both he himself and the client have to be aware of this.


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